define your specific needs and goals
We work closely with you, evaluating your goals,
your current and potential customers, and then help
you develop your marketing plan. With your overall
strategy in hand, the basic designs are developed.
identify opportunities in the marketplace
What will work? What will be a waste of time or
resources? Our expertise can not only save you from
making costly errors, but can point you to the best,
most cost-effective marketing for your products.
apply creative services
Once your needs are defined and the marketplace
has been examined, our creative team comes up
with the initial designs. Typically, we present one or
two fully developed concepts, since we've already
evaluated which designs are most likely to be
successful.
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refine the campaign
The design concept is ready. Now we refine the concept
with input from the client, to determine which areas need
improvement, and which areas are complete. It's impor-
tant in this stage to achieve client satisfaction without
taking the edge off the design, or diluting the message.
taking the final steps
Whether the final product is print, web, or interactive, we
keep a close eye on consistency and repetition.
McClearen Design ensures that your message comes
through in every photograph and illustration, for every
published piece of your ad or promotional campaign.
what makes it work
Clients interact with us. We work with you, one-on-one,
throughout the creative process. So your message
doesn't get lost in the shuffle, handed down from person
to person. Instead, you get real, live designers to work
with, start to finish, as your design moves from concept
to completion.
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